22nd
Wow. Social Media moves fast.
Or, perhaps I should say…Time flies when you are having so much fun. Apologies for no updates to the blog… Have been meeting with senior teams at Yahoo, and Facebook, and Myspace…Whew! How much more social can we get?? Still trying to figure out exactly the right blend between Direct Response, Branding and Engagement. It’s not an easy balance, especially for an established online brand such as ours! Soon, we are launching our “Points of Presence” as Chris Brogan calls them. We would have sooner, but we realy wanted to baseline our DR ads prior to layering in display or brand and engagement focused efforts. Now that we have the data, we think we’re ready to move! (I say think, because you never know what the lawyers/compliance officers will do at the 11th hour!). And, I am in a new group! My “digital media” team, as it were, has been shifted over under the Broadcast and Sponsorships group. A good idea, in my opinion, and one that should give us a tighter offline to online mix. Will post when we get our first combined campaign up…in the meantime, check out the winners of our Youtube video contest at http://www.freecreditreportband.com or visit the homepage of YouTube on January 28th! ACEdge
