10th
Update on Options Trading as online marketing…
Last month I posted about how we were implementing the mindset, and rigor, usually associated with traders or portfolio managers on Wall St. to our Account Executives/AM’s for their online marketing efforts. Well, we are one month in and making great strides! Today, not only did we implement and test everyone on the concepts and metrics around a Portfolio Improvement Index (basically an index of Revenue and Spend achievement vs. Orders) but introduced how we will shortly be introducing the notion of Risk as a mathmatical element in deal negotiating! Word.
Fantastic results: we are seeing more clearly which deals are profitable and which aren’t, and which partners introduce more volatility to our performance. I will be so excited, if we can actually achieve a perspective of online marketing such that we can create and effective Index for the overall internet and then, of course, be able to evaluate the Alpha and Beta of a particular partner, deal, placement or even creative! Can you imagine?
Ta-dow! (or should I say, Ta-DOW?:-)
Stay tuned for more results…
ACEdge
