9th
YouTube Update #368...(aka Social Media Marketing the "ensemble" approach).
O.K. not really #368. I wish I had the time to post all the gory details of our emerging attempts at cultivating a community on (and off) YouTube. But, unfortunately, I also need to actually spend time *cultivating* said community:-). However, as some of you know by now, we have some new media assets available to compliment our wonderfully (or alarmingly, depending on your view point) catchy commercials.
One of these *new* assets involves Ed McMahon describing in rythmic detail, all his credit problems and how it nearly ruined his “golden years”. OK, some spin there. He really raps. And, it’s kinda funny, and kinda related to credit! how’s that?
But, it has nothing to do with our commercials and cover song contest (http://www.youtube.com/freecreditreport shameless plug). So, what does a social media novice do?
Well, we’ve decided to integrate him in some of our creative and channel page, and we’re going to cross-link the sites (www.freecreditreportband.com & www.freecreditreportsongs.com ). Hopefully, we won’t confuse the heck out of the 1500+ contest participants we have. We have coined the term “ensemble” marketing, and we hope this Jazz inspired approach of cacophony marketing, will elevate all levels of awareness and engagement, without thoroughly convincing our growing followers that we are nuts! (Which is true, but not pertinent).
More to follow…we’ll post “Ed” on Tuesday 10/14, which is exactly mid-way through our contest which ends 10/31…so we should be able to measure any pops we get. He’ll also be on some National TV, so we’ll be measuring offline to online…interested? You can also follow along with us on twitter for more “real-time” stats… www.twitter.com/ACEdge .
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