A working theory.... - “The Inconsistent Agency is neither evil nor...

This is my personal blog noting trends/changes in the online advertising and data industry. For my company efforts, please view www.getperception.com.

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With all due respect to Steven Wright

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“The Inconsistent Agency is neither evil nor ignorant but has yet to make an agencywide commitment to understanding the new rules of marketing.”

[Editor: Fantastic! Though I also want to coin the phrase The Inconsisteny Enterprise: Without commitment, always looking to “tell the story” instead of letting it unfold, yet eager to try the newest channel…once. Ugh.] ACEdge

— PR Squared: The “Inconsistent Agency” in Social Media