So, our contest launched successfully on Monday (9/29)…along with over 400 comments on the video lead in page, we’ve received over 1100 channel subscribers and 27K channel views.  We’ve a long way to go to keep the contest chatter interesting, and of course, keep spreading the word, but it seems we are off to a good start.

Our one and only requirement was to “have fun”, which is probably the best way for a large brand like ours to start testing User-generated media; but we’re also getting a lot of requests to extend our presence into other social areas…so we’ll see…

Technically, the Google/YouTube team have been great to work with, and the Analytics provided (for free) a welcome addition.  Still, would like to see more case studies and or data on promotion “outside” of the network.  We’re embarking on that now, so I will certainly relay what we “find” out on twitter, FF, FB, Myspace, et al…

Wish us luck..

ACEdge