26th
To do anything you need good people…
On the eve of our large YouTube Video Cover song contest, I just wanted to give a shout out to the guys who really burned oil to pull this off (lawyers notwithstanding). We leveraged two groups…Saforian (www.saforian.com) for the YT channel page design, and creative direction for the micro-site (thanks Todd!) and Royal Pink Productions (www.royalpinkproductions.com) for the lead in video ad, as well as overall spiritual guidance and community moderation, many thanks Halcyon!
I, for one, certainly could not have done it without them, and interestingly, in my humble servant opinion, neither could my company. Despite our enormous online resources this is still a new area for us, with various challenges (we’re .Net [I have no idea why] and these things seem much easier to pull off with OS/PHP) and these “side projects” have odd timelime needs. I’ve talked a lot about how web 2.0, in my opinion, means for large enterprises the need to establish a “forward recon” team—capable of exploring all the “nooks & crannies” of technologies and ideas in order to find the most promising. But, it is even more true when exploration turns into “micro-execution” and / or real testing.
So, wish us luck on our this new chapter…I will feed some results of the contest as we get them…
ACEdge
