A working theory.... - Widgets enter the limelight

This blog is a random walk down an internet street. My Thoughts as a corporate web strategist. for a large F500 company.

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With all due respect to Steven Wright

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Widgets enter the limelight - DMNews

A little fluffy, but not a bad piece on how brands are trying to engage users “off the platform” (what I call engagement efforts that do not occur on a brand’s particular domain). I’d like to see more adoption statistics, besides the one referenced for Bacardi. Hopefully, brands will embrace that part of being “open” as well and share results!