A working theory....

Fanaticism vs. boredom

How we summed up the push/ pull of social media “marketing” the other day in a working session on our upcoming YouTube video contest.  That is, companies certainly need to encourage participation and rellish the fans of a particular social object; however, how much is “too much”?  How much “assitance” with the creation or management of participation will lead to the participants or fans becoming bored?  What happens when fans are unhappy with the “product” they created (the social object)…

Difficult issues for us emerging “community managers” or “Social media experts” (ugh!).

ACEdge