This is a great post by Chris (when does he not have a great post?):

http://www.chrisbrogan.com/what-social-media-does-best/

We finally seem to be getting clearer on *how* the shift to a more social web can be used, leveraged (dare I say exploited?) by corporations, and where and when it will cause disruptions. I’d still like to see more clarity around use-cases/case studies, and, of course, “traditional” corporations still seem to have a hard time understanding these impacts as it relates to staffing, or more precisely, how do you staff appropriately to handle these “opportunities’ and “threats”.

I still feel, 9 times out of 10, that the best “job title” for social media experts at the moment is still…”Consigliere”. 

ACEdge