“Emerging WOM Trend: Social Media Specialists for Hire” from The WOMMA Word Blog As the popularity of social media as a marketing venue grows, more brands are hiring people with specialized skill sets to act as social media managers — actively engaging in the community, bringing new thinking about word of mouth possibilities on board, and leading the WOM efforts for brands that might remain clueless otherwise. In a move that is representative of a growing industry trend, Ford Motor Co. has tapped social media expert Scott Monty to lead the company’s move into the social media waters.

—Kinda feels 1999’ish with “affiliate managers”…hope that doesn’t mean we’ll have Social Media Summits?
ACEdge