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This is my personal blog noting trends/changes in the online advertising and data industry. For my company efforts, please view www.getperception.com.


Alan Edgett


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With all due respect to Steven Wright

Archive

Dec
29th
Tue
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If I were looking for a job…

Thought I’d get back in to long form blogging (new year res) with this post on the companies and niches I currently find most interesting if “I were looking for a job”…

I’ve broken them in to categories, please feel free to weigh in on the comments if I’ve missed any *YOU* think are up and coming:

(1) Real-time Data.  This area is exploding and is also ripe for acquisition.  These companies are dealing with immense, “web-scale” data, and, as a result have awesome opportunities for people to learn & grow on the cutting edge of the assembled web:
JS-Kit/Echo—Real-time commenting run by the fantastic Khris Loux.  Work here if you can.  ASAP!

Demand Media—Real-time? Yes, in their content creation approach.  While we can debate the quality/quantity all we want, advertisers need relevant content and need it ASAP.  Plus, it’s Richard Rosenblatt, enough said.

Adchemy—Changing banners in real-time is difficult enough, but landing pages along with it? And, bidding on the inventory on an impression basis? And, “De-averaging” as Murthy Nukala (CEO) likes to say?  Forget about it…go work here and learn from the best.

(2) Consumer Web

Milo—Back end API’s, front end UI, and “real-world” practicality.  Young leadership (could be opportunity for seasoned pros to join?), but great pedigree and obvious market strategy chops.  This company is destined to be acquired.

BillShrink—OK, I work at Experian and we are biased to Lead-gen, and our own Matt Coffin put money into this one! Still Peter Pham rocks, as do their marketing partnerships. Join now, then go to work for Peter!

(3) Advertising

AppNexus—Sell side got all the love over the last few years as everyone tried to help the Publishers.  What about where the money comes from? Yes, enter the “Demand side” platforms.  These guys have it dialed in, as does the next company…

MediaMath—What’s in a name? Everything you need to know here. Online has always been for geeks, and this is as geeky as it gets.  Real-time bidding, algorithmic buying.  Direct mail has come a loooong way:-)

Look for Part II of this post for some other cool companies that I would jump at in a heartbeat if I was “looking for a job”.  I’ll keep updating this post/blog in the coming year as I stumble on other cool companies as well (I promise, less 140 char and more long form!:-)

ACEDGE

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