A working theory....

Fanaticism vs. boredom

How we summed up the push/ pull of social media “marketing” the other day in a working session on our upcoming YouTube video contest.  That is, companies certainly need to encourage participation and rellish the fans of a particular social object; however, how much is “too much”?  How much “assitance” with the creation or management of participation will lead to the participants or fans becoming bored?  What happens when fans are unhappy with the “product” they created (the social object)…

Difficult issues for us emerging “community managers” or “Social media experts” (ugh!).

ACEdge

Trusting Functionality at Toolness

Interesting article on Trust and using social aspects to verify it.  We are working on a few items at experian that may help this space, but it is interesting to see others stuggling with the same issue. One concern I have is for the “trusted, third-party”. IS there ever such a thing? Speaking from a bureau, we certainly take great care to walk that fine, regulated line. But it is certainly a difficult thing…

 ACEdge

http://www.toolness.com/wp/?p=64

Now we’re getting somewhere…

This is a great post by Chris (when does he not have a great post?):

http://www.chrisbrogan.com/what-social-media-does-best/

We finally seem to be getting clearer on *how* the shift to a more social web can be used, leveraged (dare I say exploited?) by corporations, and where and when it will cause disruptions. I’d still like to see more clarity around use-cases/case studies, and, of course, “traditional” corporations still seem to have a hard time understanding these impacts as it relates to staffing, or more precisely, how do you staff appropriately to handle these “opportunities’ and “threats”.

I still feel, 9 times out of 10, that the best “job title” for social media experts at the moment is still…”Consigliere”. 

ACEdge