March 2010
1 post
On the nature of Job titles
A recent tweet by AdBroad : http://twitter.com/adbroad/status/10474922314 about who owns the brand in the future—marketing or technology—reminded me of an old post on job titles of the future. In my opinion, one can no longer afford to specialize in Technology, without considering the marketing implications of the field. Little of the “technology” spend in the future...