September 2008
9 posts
To do anything you need good people...
On the eve of our large YouTube Video Cover song contest, I just wanted to give a shout out to the guys who really burned oil to pull this off (lawyers notwithstanding). We leveraged two groups…Saforian (www.saforian.com) for the YT channel page design, and creative direction for the micro-site (thanks Todd!) and Royal Pink Productions (www.royalpinkproductions.com) for the lead in video...
Chicken or egg? Does a viral video happen or do...
Within any large company different agendas compete. No different where I work. One of the ideas that was batted around was leveraging celebrities who had gotten into financial trouble as spokepersons for our brand. Not a shabby idea. And, our first effort (psst…Ed McMahon) I thought was hilarious.
Still, there is the little manner of “releasing” such content. I prefer a more...
Update on "behind the scenes blog"
So, we were really hoping to launch a behind the scenes blog of our upcoming YouTube contest, so we could *contribute* to the understanding of F500 using social media…but, alas, after it was approved…then rejected…then approved again…it was killed because it didn’t “fit” the brand.
Sad. I guess talking about what we *don’t know* and what we...
So, we're making progress on our YouTube...
We’ve gotten our intro “ad” initial cuts
http://styn.net/client/fcr/video/FCRv3_H264_Medium.wmv
and the micro-site to support it all is in version 2 in staging…
http://freecreditreportband.saforian.com/
just some final polishing and we should be able to work on the how we are going to give away so many t-shirts and ringtones with little to no “staff” help!
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Running (I hope!:-) for the cure... →
EepyBird.com - Entertainment for the Curious Mind →
Really like the work eepybird.com is doing. They seem to get all the details, and yet have received “buy in” from their large clients. Great social marketing..
I wonder if you need to be “outside” to do it right?
ACEdge
How cool is Chris Brogan? →
Offering good advice, for free. Subscribe / follow when you get time…
ACEdge
Widgets enter the limelight - DMNews →
A little fluffy, but not a bad piece on how brands are trying to engage users “off the platform” (what I call engagement efforts that do not occur on a brand’s particular domain). I’d like to see more adoption statistics, besides the one referenced for Bacardi. Hopefully, brands will embrace that part of being “open” as well and share results!
Online Marketing and Options trading
Since “social media strategist” only takes one so far in the halls of a large corporation, most of us are also tasked with numerous other “real jobs” to justify the paycheck (ugh!). Sometimes, these can be equally fullfilling as strategizing on and executing against a new viral campaign. But, not always.
However, one of my current “additional duties” is to...