August 2008
9 posts
Newest spot on YouTube →
Measuring the number of parodies vs. number of views / favorites. Interestingly, it seems the number of interactions from or on older commercials also increases as we bring out new spots. Seems like we in the internet space need to coin a phrase (or perhaps borrow one from mathematics) about how “new” entries (links, pages, videos) re-inforce the older, existing pages, links, videos...
Fanaticism vs. boredom
How we summed up the push/ pull of social media “marketing” the other day in a working session on our upcoming YouTube video contest. That is, companies certainly need to encourage participation and rellish the fans of a particular social object; however, how much is “too much”? How much “assitance” with the creation or management of participation will lead to...
Trusting Functionality at Toolness
Interesting article on Trust and using social aspects to verify it. We are working on a few items at experian that may help this space, but it is interesting to see others stuggling with the same issue. One concern I have is for the “trusted, third-party”. IS there ever such a thing? Speaking from a bureau, we certainly take great care to walk that fine, regulated line. But it is...
Freecreditreport - Archaeologist by Dipity →
i love these visualization mashups….
Now we're getting somewhere...
This is a great post by Chris (when does he not have a great post?):
http://www.chrisbrogan.com/what-social-media-does-best/
We finally seem to be getting clearer on *how* the shift to a more social web can be used, leveraged (dare I say exploited?) by corporations, and where and when it will cause disruptions. I’d still like to see more clarity around use-cases/case studies, and, of...
“Failing fast is even more imperative in the world of Web-based software and...”
– Altos Ventures blog—Ho Nam
Sexy Widget: The Cross Domain Web App Opportunity →
Advertising - The High Cost of a ‘Free Credit... →
WikiAnswers - What are the lyrics to the Free... →