October 2008
7 posts
Integrating marketing. Or, throwing it on the wall...
So, we are precisely two days in to the release of our “Ed McMahon” series of videos that compliment our “traditional” FCR Band jingle commercials. While completely unplanned from a timing perspective, their release has coincided nicely with our YouTube cover song contest (of aforementioned jingles).
While we were careful (and contractually limited) not to link the Ed...
Update on Options Trading as online marketing...
Last month I posted about how we were implementing the mindset, and rigor, usually associated with traders or portfolio managers on Wall St. to our Account Executives/AM’s for their online marketing efforts. Well, we are one month in and making great strides! Today, not only did we implement and test everyone on the concepts and metrics around a Portfolio Improvement Index (basically an...
YouTube Update #368...(aka Social Media Marketing...
O.K. not really #368. I wish I had the time to post all the gory details of our emerging attempts at cultivating a community on (and off) YouTube. But, unfortunately, I also need to actually spend time *cultivating* said community:-). However, as some of you know by now, we have some new media assets available to compliment our wonderfully (or alarmingly, depending on your view point) catchy...
Twitter, Charity, and My company..
I’ve been working on a few contests lately, and have been thinking about trying to leverage the power of Micro-blogging to raise the awareness of charities and my brand simultaneously.
Thanks to Shannon Paul’s post: http://shannonpaul.wordpress.com/2008/10/03/learn-the-rules-so-you-can-break-them-well/
I have new ideas on leveraging Twitter to encourage folks to identify with a...
““The Inconsistent Agency is neither evil nor ignorant but has yet to make...”
– PR Squared: The “Inconsistent Agency” in Social Media
YouTube Freecreditreport Cover Song Contest...
So, our contest launched successfully on Monday (9/29)…along with over 400 comments on the video lead in page, we’ve received over 1100 channel subscribers and 27K channel views. We’ve a long way to go to keep the contest chatter interesting, and of course, keep spreading the word, but it seems we are off to a good start.
Our one and only requirement was to “have...